Recently, the overseas dealer conference of HIDEACHINA (HIDEA) came to a successful conclusion.The conference, with the theme of "2027 Development Direction", gathers core channel partners at home and abroad, anchors the overseas strategic layout for the next three years, and strives to explore the overseas water power market. Jiangsu AECS, as a long-term strategic supplier of yacht outboard motor ECU electronic control units for HIDEA, has established a "Made in China" foundation for HIDEA outboard motors to compete in overseas markets with its independently controllable core electronic control technology.
Speech at the Dealer Conference Venue
The dealer conference will be held in mid September local time. As a national level specialized and innovative "little giant" enterprise in the domestic outboard motor industry, HIDEA has complete research and development and intelligent manufacturing capabilities for outboard motors. Its products cover two-stroke, four stroke, electronic fuel injection, and new generation electric outboard motors, and its business covers more than 80 countries and regions around the world.
The outboard engine ECU electronic control unit is the "brain center" of the entire machine, directly determining power output, low-temperature environment adaptation, fuel control, and overall reliability. Especially in the face of complex overseas climates, it poses a high test on the environmental adaptability and stability of the electronic control system. AECS and HIDEA have long been engaged in deep collaboration between industry, academia, and research. Based on years of accumulated experience in electronic control research and development, large-scale production, and strict quality control capabilities, we provide customized core electronic control solutions for HIDEA's entire range of outboard engines, continuously driving product performance iteration, quality upgrading, and intelligent evolution.
HIDEA outboard engine
At the conference, the Chinese management team of HIDEA and representatives of distributors from various regions conducted in-depth discussions on the current market situation, refined channel operations, localized service construction, new product planning, and 2027 strategic direction. They released future research and development layouts, global supply chain guarantees, and special support policies for overseas markets. Based on feedback from frontline terminals, dealers provide valuable suggestions for market pain points, product optimization, and after-sales empowerment to accelerate the implementation of localization strategies. After the meeting, a real-life water test drive will be conducted, where dealers will conduct on-site tests of the new product's power, stability, and environmental adaptability, and intuitively experience the hardcore strength of China's intelligent water equipment. Behind the strong and reliable power performance of each new product, it is equipped with the ECU electronic control system independently developed by AECS, which can handle low temperature and complex water conditions with ease, ensuring stable operation of the product in complex scenarios.
Test drive on water
Expanding from automotive electronic control to the ocean power electronic control track, AECS will continue to cross over and reuse its technological accumulation in the field of power control. As a technology transfer enterprise of Tsinghua University, AECS is deeply engaged in the research and development of engine electronic control systems, with complete independent intellectual property rights and full chain capabilities from algorithm development, hardware design to mass manufacturing. It not only serves mainstream domestic car companies, but also continuously expands new tracks such as marine power equipment, helping domestic equipment set sail overseas.
